About the hook
I provide video production services to support your business, brand, product or service.
My creative approach to video communications is to look for a central idea, theme or visual context that we can use as the 'hook'. This is designed to draw a viewer into your story and focus on what's most captivating about it. This hook leaves an impression that will stay with them, so that they remember your project, your mission or your organisation.
My experience in video production dates back to 2007 during my career as a marketer in higher education. I produced hundreds of video communications to support marketing, public relations and internal communication initiatives.
As well as the hands-on technical skills and editing abilities, as a freelance videographer I bring a wealth of experience from my career in marketing including project management skills; interpersonal skills; interview and research skills.
I have experience in working in a wide variety of sectors from science, charities, art, music and news media and won 2019 'Certificate of excellence' from Bark for my work as an event videographer.
If you are planning video project please do get in touch for a no obligation consultation.
Testimonials are curated by the hook, video content production and are not independently reviewed or verified.
"I needed some video interviews to illustrate a 50th Anniversary issue of an academic journal. I had no experience of video making and a short deadline to meet.
I was recommended to contact The Hook. The filming was done over two days in two locations, a Conference at an Oxford College, and a London College. It went without a hitch. The participants - including former journal editors, international and UK Conference attenders - were apprehensive about their turn in front of the camera, but all exceeded their own, and my, expectations. This was totally down to The Hook's careful preparation, anticipation of possible problems and quietly reassuring manner while filming.
The editing process went smoothly. The attractive backgrounds and ingenious use of cut-ins - to illustrate people, academic papers or locations - made for lively videos. Where people had mis-spoken, skilful editing dealt with any problems.
The 12 videos are just perfect and working with The Hook was a real pleasure."
Patricia W on 6 December 2016
"I needed a short , professional, engaging video for the band and the The Hook delivered exactly what I needed , reliable , fast and I was very impressed with their friendly approach!! The editing and sound was spot on, Well done ! I will definitely use again this brilliant video production company.
Thank you "The Hook" !"
Marco A on 28 November 2016
the hook, video content production
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